The rise of the beauty blogger: how to kick-start your own beauty business

If you look at 2018’s online trends, you will see that one of the main changes has been in relation to the appearance of the beauty blogger. No longer do beauty bloggers need to appeal to a niche market. Instead, they appear in mainstream videos – and the beauty idols themselves, like Jeffrey Star and Manny Mua, are extremely influential when it comes to their fan base.

If you are interested in becoming a similar beauty idol, or want to know how to kick-start your own beauty business, here are some tips to get you started.

Research your brand

Before you start advertising your products, it is essential that you do your research into your brands, both online and offline. There are many different areas within the beauty industry, and you need to know the differences between them. Some beauticians open up their own beauty salons, while others prefer to work in the creative side of the industry by becoming nail and hair technicians or makeup artists.

It is also important to keep in mind that becoming a part of the beauty industry does not necessarily mean you need to work in a salon. Instead, you could take the route of a beauty editor. This means that you can research into different beauty trends and present them to your audience in a blog, journal or video format or through a podcast.

The beauty community is large, and you need to consider where you will best fit. This means that you need to consider your interests and experience. Where you feel you fit best will be the perfect place to start developing your skills.

Business plans

When it comes to creating your beauty business, you will need to ensure that you have a marketing plan settled before you even think about any sort of salon location or beauty products.

Just like with any other kind of business, a marketing plan will help you figure out the type of customers you will be aiming towards. This plan can also make it easier for you to consider your salon’s locations, your employees’ skills and where you plan to advertise your beauty brand.

Will you need training?

If you aim to be in the creative side of the beauty business, then you need to consider whether or not you will require specific training to ensure you can get the job you want.

For instance, if you wish to be a hair technician, then you will need to either undergo an apprenticeship with a hair salon or go to college in order to gain a hairdressing qualification. Research your selected course carefully to be sure that it will definitely assist with your future career prospects.

Insurance deals

If you are looking to open any sort of salon or go into business management in the beauty industry, you will need to consider the smaller details in your business. No beauty business can fully function without protection against any future disasters or hazards to your company.

Even in the best business, things can go wrong; thus, you need to ensure you have the correct protection to save the image of your brand. This could be in the form of insurance, such as nail technician insurance for a nail salon, or as a waiver to inform clients about the risks of your beauty service.