2018 will be dedicated to creating a knowledge economy. If you haven’t thought about it before, it is high time you start using your knowledge to earn money. There are several options available to you that will help you in earning a decent side income and even become internet famous. Are you ready to do this? Let’s get started.
Knowledge economy- how to get started?
If you want to leverage the current focus on the knowledge economy, you should have at least one or more skills. Thanks to the wide variety of users on the internet, the skills can be anything- from quilting to coding. If you have a skill or some knowledge, there is always a market available for it.
There are several ways in which you can distribute your skills and knowledge to the world. You can make a course for people who are interested in your offerings. For example, if you bake well, start a baking course for beginners. Tell them how things are done in a video series, divided into small parts. You can upload this video on YouTube or any other course site and earn revenue from there.
You can also create eBooks for people interested in your offerings. eBooks are easier to make and the starting costs are cheaper than video series. You can also create podcasts for your audience.
It is not essential that you use them as standalone practices. You can create a great revenue stream if you create video series, blogs, eBooks and podcasts for people. This will create multiple streams of income and help you become popular as well.
Will people buy your knowledge?
Whether or not people buy what you are selling depends on two factors- the availability of audience and your proficiency of the subject. If these two conditions are met, you can focus on marketing your product.
Note that some skills have a smaller target audience because of which you cannot keep your revenues steady. Moreover, if your course/knowledge content is not good enough, you will never be able to keep audience for long.
If your audience likes your blog posts, they are more likely to buy your video content, podcasts and eBooks as well. So, content will be central to your success. After this, define a good marketing strategy for your business. You may think about social media marketing, affiliate marketing or search engine marketing.
You can also host small events where people will learn more about your offerings and purchase what you are selling directly. This helps in creating a better case for your course/knowledge’s marketing.
The bottom line
Always make sure that you do some market research and check what your competitors are selling. You should be able to create content that is at least at par with their standards. To really beat their earnings, you will have to launch a full-fledged marketing campaign coupled with very high-quality content.
The good news is that this market is expanding very rapidly and there is a chance for everyone to earn a decent income. Dive into it to get the early bird advantage.